Our Mission

Delight 1 billion adult smokers globally by providing a less harmful, high quality alternative. Enrich lifestyles with unique design.

Our Name


We're excited to announce that MYST LABS is rebranding into MYSTMENT. MYSTMENT is short for MYST MOMENTS - all the enjoyable moments with MYST.

Our Team

Co-founder and Chief Scientist - Dr. Chenyue Xing
PhD in Chemical Engineering, University of California, Davis
  • Master's degree in Chemistry, University of Michigan
  • Bachelor's degree in Chemistry, Fudan University
Expert in respiratory science, first scientist at JUUL
  • Inventor of Nicotine Salt at JUUL
  • Scientist of MAP Pharmaceuticals, committing to respiratory medical research
  • Researcher of Genentech
Nicotine salt invention changed the industry & the way people smoke
  • Made JUUL the number 1 e-cigarette brand in the US with 76% market share
  • Succuessfully increased the conversion rate (from combustible cigarette usage to e-cigarette usage) by 5 times
  • Participated in FDA e-cigarette standards
Dr Chenyue Xing
Daniel Chen
Daniel Chen
Co-founder and CEO
  • Former Execs. Dir of SuperRobotics (8176.HK)
  • Former GM of TCL Smart APP BU
  • Master of Science in Management, Standford University Graduated School of Business
Martin Liu
Martin Liu
  • Former CEO of BlackBerry China
  • Former GM of TCL Mobile Global
  • Executive Member of Board (China Stock Code:00100)
  • Master of Multimedia Engineering, Nottingham Trent University
Aaron Mu
Aaron Mu
Head of Sales
  • Former Sales Director of Shuke
  • Former Sales Director of P&G China
  • MBA at Tsinghua University
Thomas Yao
Thomas Yao
  • Founding Partner of IMO Ventures
  • Previously led BD & Corp Dev at HTC Vive
  • Former Business Dev Lead of IDEO Asia
  • Master of Science in Management, Stanford University Graduated School of Business
Yingun Cao
Yingqun Cao
Head of Product
  • Former Product Manager of Google Home
  • Former Product Manager of JUUL
  • Master degree in Engineering, University of Michigan
Haul Hao
Industrial Designer
  • Co-founder & CPO of Gululu
  • Consultant of China Tobaccoo E-cig division
  • Former Design Director of IDEO Asia